Midwifery · Ancillary Services

The best of both worlds: clinical depth and true empathy.

Midwives bring a level of caring that is hard to match anywhere else in maternity, paired with deep expertise in normal pregnancy. As Ouma has grown, we have invested in midwives, because they meet a patient with both knowledge and heart. And at Ouma, the midwife who meets your patient is the one who stays with them.

Licensed care· 24/7/365· Relationship-based, same-clinician continuity
Our philosophy

The knowledge base of a physician, the empathy of a nurse at the bedside.

Our philosophy

Why we bet on midwives

Someone who can manage the medicine and sit with the fear, the questions, and the hope.

As Ouma grew, we made a deliberate choice to build around midwives. The reason is simple: the level of empathy a great midwife brings to a pregnancy is unmatched by anyone else in maternity care.

Empathy is only half of a rare combination. Midwives carry the clinical knowledge that physicians hold about normal pregnancy, plus the caring that nurses bring to the bedside.

That's the best of both worlds. In a system that too often makes patients feel like a chart number, that combination matters, it's why midwives are central to how Ouma delivers care.

How our midwives work

The Swiss Army knife of our care team

Midwives are the most versatile clinicians we have. They go where the patient needs them, moving fluidly across service lines that usually sit in separate silos.

High-risk pregnancy support

Working alongside our MFM specialists to help manage complex, high-risk pregnancies.

teleMFM

Low-risk pregnancy care

Leading healthy, low-risk pregnancies from preconception through postpartum, the care midwives are built for.

Wherever the gap is

When a patient needs someone who can cross the usual boundaries, the midwife is who we send.

Behavioral health support

Stepping into our behavioral health line, meeting patients with the empathy that mental health care demands.

Behavioral Health
The difference

A relationship, not a rotating queue

The common model

"Uber-style" care

  • Hire 100 to 150 midwives into one large pool
  • Whoever is free catches the next incoming call
  • The patient gets a midwife, rarely the same one twice
  • Care becomes a series of one-off visits with strangers
The Ouma way

Relationship medicine

  • One midwife meets the patient and follows up, as much as possible
  • Continuity is the design goal, not a happy accident
  • Every visit builds on the last, so trust grows over time
  • A return to the relationship at the heart of maternity care

We believe pregnancy is too important, and too personal, to hand off to whoever happens to be free. So we don't.

The evidence

The evidence backs the model

Continuity is more than intuition. Reviews of midwife-led continuity of care, where the same midwife or small team supports a woman across her pregnancy, have been associated with fewer preterm births, fewer interventions, and higher satisfaction, compared with fragmented models.1

Midwife-led continuity of care: associated with fewer preterm births, fewer interventions, and higher reported satisfaction.1

  1. Sandall J, et al. “Midwife-led continuity models of care compared with other models of care for women during pregnancy, birth and early parenting.” Cochrane Database of Systematic Reviews. Midwife-led continuity of care associated with fewer preterm births, fewer interventions, and higher reported satisfaction. Effect sizes vary by setting and population. PubMed
Cochrane Database of Systematic Reviews Review · 2016
Midwife-Led Continuity
Midwife-led continuity models versus other models of care for childbearing women
Sandall J, Soltani H, Gates S, Shennan A, Devane D
Cochrane Pregnancy and Childbirth Group
Key finding

Fewer preterm births, fewer interventions, and higher reported satisfaction.

PubMed Read the review
Frequently asked

Common questions about telemidwifery

Our team can restore midwife-led maternity access without rebuilding a department.

Talk to our team

What is telemidwifery?

Telemidwifery is virtual midwife care delivered by video, giving a partner's patients midwife-led maternity support from preconception through postpartum without requiring an on-site midwife.

How does virtual midwifery work?

A single Ouma midwife meets the patient and stays with them across visits, managing low-risk pregnancy and supporting high-risk pregnancy alongside MFM specialists. Continuity is the design goal, not a happy accident.

Can telemidwifery help hospitals that have lost obstetric services?

Yes. For rural hospitals and clinics, virtual midwife care is a way to restore local obstetric access and keep patients engaged in maternity care close to home.

How does midwife-led care affect outcomes?

Midwife-led continuity models are associated with fewer preterm births, fewer interventions, and higher reported satisfaction (Cochrane Database, 2016).

Do patients see the same midwife each time?

That's the goal. Ouma is built around one midwife meeting a patient and following up as much as possible, so continuity is by design, not whoever happens to be free.