Feeding a new baby can be one of the most joyful, and most overwhelming, parts of new parenthood. Ouma's board-certified lactation consultants meet your patients and members by video, starting before delivery, and stay with them through the ups, the questions, and the late nights. Not a hotline. A person who knows each parent and their story.
Most lactation help arrives after something has already gone wrong: a painful latch, a worried weigh-in, a 2 a.m. panic. We think that is backwards.
Many of our patients meet their lactation consultant before delivery, while there is still room to breathe and get to know each other. The consultant learns what the parent is hoping for, what she is nervous about, and what a good start could look like for her.
When the baby arrives, she is not starting over with a stranger. She is continuing a relationship.
The same consultant who prepared with her is there for the first tender, complicated days: the latch, the supply questions, the “is this normal?” moments. That consultant already knows her story, her goals, and her body.
We do not disappear at week six. Feeding changes as the baby grows, through returning to work, pumping, teething, and weaning on the family's own timeline.
Our consultants stay in the relationship for as long as they are needed. An IBCLC is part clinician and part therapist by nature, as much about trust and reassurance as technique. That is the kind of support this moment deserves, and the kind your members remember.
Most lactation support today happens in person. That means driving somewhere with a newborn, often within days of giving birth. Virtual changes that. Your patients and members get the same board-certified expertise from their own couch, at the hour they actually need it.
Parents connect with an IBCLC while still pregnant to prepare, or anytime after the baby arrives when help is needed now.
The consultant sees parent and baby in their own space (their chair, their pillows, their setup), which is often more useful than a clinic room.
Latch, positioning, supply, pumping, returning to work, or weaning, whatever the family is navigating, they leave with a plan and a person to call.
Parents come back as often as they need. The relationship does not reset each visit, because the consultant already knows them.
Feeding touches almost everything in those early months. Our consultants support parents across the whole of it: how feeding is going, milk supply, the baby's rhythms, the parent's own nourishment, and rest at night.
Consultants prepare with parents during pregnancy, so the first days feel less like a test and more like a plan they already know.
When feeding hurts or simply feels off, we help parent and baby find what works, at their own pace.
From worries about low supply to oversupply, engorgement, or a stubborn plugged duct, we help parents understand what is happening and what to do.
Cluster feeding, growth spurts, feeding cues, and the endless “is this normal?” We give families honest, grounded answers.
Fussy evenings, the crying phase, and real exhaustion are part of it. We support the parent, not only the feeding.
When life shifts again, we help parents pump, return to work, or wean gently on their own timeline.
Feeding rarely goes exactly to plan, and the questions that matter most often surface after discharge, once the hospital and clinic visits are behind them. Ouma's consultants are the steady expert parents keep coming back to as things change, which is why they come to feel indispensable.
Parents who would rather prepare now than problem-solve later, with someone in their corner from the start.
Latch, pain, or supply worries that call for a real expert tonight, not a search engine.
Back at work, starting to pump, or weaning, and wanting someone who already knows their journey.
Our consultants are International Board Certified Lactation Consultants (IBCLCs), the highest and most rigorous credential in the field.1 Becoming one takes advanced clinical education and thousands of supervised hours with families.
The credential is only half of it. The best lactation consultants are almost therapists by nature: patient, deeply present, and as attuned to how the parent is feeling as to how the baby is latching.
Ouma's IBCLCs bring both. There is deep expertise, and a genuinely warm relationship families can lean on.
Our team also creates the guidance families lean on between visits. Ouma's own lactation consultants author practical resources on everything from preparing before birth to a nursing parent's own nutrition.2
1. International Board of Lactation Consultant Examiners (IBLCE). 2. The Ouma Guide to Lactation, authored by Ouma's lactation consultants.
Feeding is woven into the wider maternity picture. These Ouma services share the same care team and continuity, supporting parent and baby well beyond the latch.
The feeding journey and mental health are deeply linked; we treat the whole parent, not only the latch.
Continuous, relationship-based care through pregnancy, birth, and the fourth trimester.
A guide who connects each patient to the right support at the right moment.
Give covered parents lactation support that is genuinely easy to use. An expert IBCLC is available to every new parent on your plan, by video, from home.
For employers →Offer a warm, accessible lactation benefit. It supports members through the postpartum period and helps them meet their feeding goals.
For health plans →Let’s Talk
Tell us who you serve, and we will bring warm, expert lactation support to the parents and members who count on you.