HOSPITALS & HEALTH SYSTEMS

Virtual maternity care and tele-MFM that integrates into your service line, not around it.

Q: What are the best virtual maternity care programs for hospitals?

Look for a physician-led practice, not an app, that supplies board-certified MFM physicians across outpatient clinic, inpatient consults, and ultrasound interpretation. Ouma integrates tele-MFM directly into your EHR and service line so coverage feels in-house.

Q: How can a hospital add MFM or OB coverage?

Ouma provides dedicated tele-MFM teams on a predictable, sustainable cost model, replacing $5K+/day locum coverage and giving your hospital subspecialty maternity coverage without new recruiting.

Q: How can a hospital reduce NICU transfers and keep deliveries local?

With MFM consults and ultrasound reads available on demand, more complex pregnancies can be managed in place. Fewer than 10% of patients require transfer, helping keep deliveries and revenue local.

Q: Does Ouma cover rural and community hospitals?

Yes. Ouma is built for every scale of hospital care, including community and rural hospitals, where roughly 50% of U.S. counties lack a practicing OB-GYN.

Q: Is Ouma an app or a real medical practice?

Ouma is a physician-led, MFM-founded medical practice staffed by 100% board-certified MFM physicians, telemedicine obstetrics delivered by clinicians, not a chatbot.

Ouma gives your L&D and OB service lines on-demand access to board-certified MFM physicians, without the cost of locum coverage. As a physician-led practice, not an app, our teams cover outpatient clinic, inpatient consults, and ultrasound reads so more patients stay local and fewer are transferred out.

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Clinical Services ↓Who We Serve ↓Why Ouma ↓Outcomes ↓

96%of MFM specialists practice in major metro areas

$5K+daily cost of traditional locum MFM coverage

50%of U.S. counties have no practicing OB-GYN, let alone a subspecialist

The landscape

Maternal care has a workforce crisis

Telemedicine obstetrics closes the gap that geography opened.

America's hospitals face a compounding shortage of Maternal-Fetal Medicine specialists. The physicians who manage the most complex pregnancies are overwhelmingly concentrated in a handful of metro areas, leaving community hospitals, regional health systems, and rural facilities without the subspecialty expertise their patients need.

The result: preventable transfers, delayed diagnoses, and unsustainable reliance on expensive locum coverage that disrupts continuity of care.

Preventable transfers

Delayed diagnoses

Expensive locum coverage

Clinical services

Three pillars of subspecialty coverage

Tele-MFM for hospitals delivers comprehensive MFM services across three core service lines, each integrated seamlessly into your existing clinical workflows and EHR.

Outpatient

TeleMFM Outpatient Clinic

Expert MFM consultations via secure video for complex cases, second opinions, and specialized pregnancy management, so patients receive subspecialty care without leaving your facility.

Board-certified MFM physicians
Dedicated provider per site
Full EHR integration
Same-day & next-day scheduling

Inpatient

TeleMFM Inpatient Coverage

24/7/365 or nights-and-weekends MFM coverage for high-risk labor & delivery, complications, and emergencies, staffed by the same consistent team of board-certified physicians.

Instant consultation availability
Daily rounds integration
Comprehensive morning reports
Flexible coverage models

Imaging

Remote OB Ultrasound Interpretation

Remote OB ultrasound interpretation and fetal reads by MFM specialists, giving your sonographers expert-level clinical support. Pairs with teleMFM and RPM.

Subspecialty read on every scan
Rapid turnaround times
DICOM-compatible workflows
Seamless report delivery

Who we serve

Built for every scale of hospital care

From multi-facility health systems to independent community hospitals, Ouma's teleMFM model adapts to your organizational complexity and patient volume.

Health Systems

Multi-facility networks that deploy Ouma's teleMFM across hospitals, birthing centers, and affiliated clinics, with centralized reporting and unified physician relationships across every site.

Community & Rural Hospitals

Regional and rural facilities gaining immediate access to board-certified MFM expertise for high-risk obstetric cases, keeping patients closer to home and reducing costly transfers.

Tertiary & Academic Centers

Large teaching hospitals and Level III/IV centers that use Ouma to supplement in-house MFM capacity during peak volume, fill overnight gaps, and extend subspecialty reach across referral networks.

Why Ouma

A real medical practice, not an app or chatbot

Ouma isn't a staffing agency. We're a clinical partner that embeds into your care model and stays.

Dedicated Physician Teams

Every hospital is assigned a consistent team of board-certified MFM specialists. No rotating locums, your staff and patients build real relationships with their Ouma physicians.

Continuity that locums can't match

Predictable, Sustainable Cost

Replace volatile locum spend ($3,500–$5,000+/day) with a predictable, contracted model, subspecialty coverage at a fraction of the cost with measurably better outcomes. Compare the coverage models →

A fraction of locum costs

Fewer Patient Transfers

With expert MFM guidance on site, high-risk patients stay at your facility. Fewer transfers means better patient experience, retained revenue, and stronger community trust.

Under 10% require in-person referral

Seamless EHR Integration

Ouma physicians document directly in your EHR, no parallel systems, no faxed notes, no workflow disruption. Your care teams get real-time visibility into every consultation and decision.

Works within your existing systems

Implementation

How a tele-MFM program gets stood up

Most hospitals ask two questions before anything else: how long does this take, and what does my team have to do. The answer depends more on credentialing than on technology.

Scoping and coverage design

We map your current OB volume, transfer patterns, and existing subspecialty relationships, then define what coverage needs to look like. Outpatient clinic, inpatient consultation, ultrasound interpretation, or a combination. This is a conversation with your OB leadership, not a procurement exercise.

Credentialing and privileging

Usually the longest step, and the one hospitals underestimate. See the section below on how credentialing by proxy can shorten it.

Workflow and EHR integration

Our physicians work inside your systems and your order sets, so consultations, notes, and imaging reads land where your team already looks for them. Integration scope is set during scoping.

Go-live and ongoing coverage

Coverage begins on an agreed schedule, whether that is clinic sessions, nights and weekends, or continuous availability. Your team keeps the patient relationship. We provide the subspecialty layer.

Credentialing

What credentialing actually requires

Every physician providing care at your hospital has to be credentialed and privileged through your medical staff process, and telemedicine is no exception. The part many hospitals do not realize is that Medicare's Conditions of Participation allow a shorter route.

Under 42 CFR 482.22, a hospital's governing body may rely on the credentialing and privileging decisions of a distant-site telemedicine entity rather than repeating the full process itself.

The arrangement has conditions

There has to be a written agreement.
The distant-site entity's credentialing standards have to meet the standards in the regulation.
The physician has to hold a license recognized in your state.
And your hospital has to send performance information, including any adverse events arising from the telemedicine services, back to the entity for use in its periodic appraisals.

42 CFR 482.22(a)(3) and (a)(4), Medicare Conditions of Participation, Medical Staff. Summarized here; confirm current text and your state's rules with counsel.

Credentialing by proxy

This route is commonly called credentialing by proxy. Where a medical executive committee is willing to use it, it can remove months from a start date. Where a hospital prefers its own full process, we work through that instead.

Privileges matter beyond the start date. If your facility holds or is working toward a level-of-care designation, the criteria generally require the maternal-fetal medicine physician to hold inpatient privileges at your hospital, not simply to be reachable.

Ouma’s physician network holds active licenses to practice medicine in all 50 states, so state licensure is typically not the constraint. The constraint is usually your committee calendar.

What hospitals experience with Ouma

<10%of patients require transfer to in-person MFM

34.5%¹of fetal anomalies were identified only on MFM interpretation, after a sonographer read the scan as normal

24/7MFM coverage, including nights, weekends, and holidays

100%board-certified MFM physicians on every consultation

1Kern-Goldberger AR, Haeri S, Lindsley W, Srinivas SK. Examining ultrasound diagnostic performance improvement with utilization of maternal-fetal medicine tele-interpretation. Am J Obstet Gynecol MFM. 2021;3(5):100389. Potential missed diagnoses across 6,403 obstetric ultrasounds at 11 practices; rate was highest for cardiac anomalies.

What our partners say

Trusted by hospitals across the country

Ouma has been an outstanding partner in our MFM program, instrumental in expanding us to 24/7 antepartum coverage while delivering seamless telehealth and high-quality, patient-centered care. Their team integrates effortlessly with ours.

Shelby Marenco

Director of Labor & Delivery, Nicklaus Children's Hospital

$50B Federal Investment

Rural Health Transformation funding is here

CMS is distributing $10 billion annually through Rural Health Transformation programs. Ouma's teleMFM services are an ideal, deployment-ready use of these funds to strengthen maternal care access in underserved communities. See Rural Health Transformation Program funding for maternal care, by state.

$50 billion Rural Health Transformation Program: $10 billion a year to states, fiscal 2026 through 2030

Public Law 119-21, Sec. 71401; CMS, Rural Health Transformation Program.

Frequently asked

Common questions about tele-MFM for hospitals

Our clinical partnerships team can walk through how tele-MFM deploys in your service line.

Talk to our team →

What are the best virtual maternity care programs for hospitals?

Look for a physician-led practice, not an app, that supplies board-certified MFM physicians across outpatient clinic, inpatient consults, and ultrasound interpretation. Ouma integrates tele-MFM directly into your EHR and service line so coverage feels in-house.

How can a hospital add MFM or OB coverage?

Ouma provides dedicated tele-MFM teams on a predictable, sustainable cost model, replacing $5K+/day locum coverage and giving your hospital subspecialty maternity coverage without new recruiting.

How can a hospital reduce NICU transfers and keep deliveries local?

With MFM consults and ultrasound reads available on demand, more complex pregnancies can be managed in place. Fewer than 10% of patients require transfer, helping keep deliveries and revenue local.

Does Ouma cover rural and community hospitals?

Yes. Ouma is built for every scale of hospital care, including community and rural hospitals, where roughly 50% of U.S. counties lack a practicing OB-GYN.

Is Ouma an app or a real medical practice?

Ouma is a physician-led, MFM-founded medical practice staffed by 100% board-certified MFM physicians, telemedicine obstetrics delivered by clinicians, not a chatbot.

Vendor evaluation

What to compare when you evaluate a tele-MFM partner

Vendors in this category differ more than their websites suggest. These are the questions that separate them.

Who actually delivers the care. Is the clinical work done by board-certified maternal-fetal medicine subspecialists, or by generalists with subspecialty backup? Ask for the credentials of the physicians who would cover your hospital, not the company's leadership.

Whether coverage is named or pooled. A named, consistent physician team learns your protocols and your OB group. A rotating pool does not.

What happens at 2am. Coverage models range from scheduled clinic sessions to continuous availability. Match the model to when your high-risk volume actually arrives.

How imaging is handled. If ultrasound interpretation is in scope, ask which standards the reads follow and who is accountable for turnaround.

Whether the arrangement satisfies your state's designation criteria. This is the question most often skipped and the most expensive to get wrong. Requirements differ by state and by level, and some states set conditions the national framework does not. Read more →

What the cost structure is. Per-diem, per-encounter, and subscription models produce very different totals at your volume. See how the coverage models compare →

Whether transfers actually fall. Ask for transfer data, and ask what the denominator is.

From Ouma Answers

What outcomes do virtual maternity care programs produce for hospitals?

The short answer

The outcome claims in this category are mostly true and mostly unfalsifiable, because almost nobody publishes a denominator.

Read the full answer →

Medically reviewed by Sina Haeri, MD, MHSA

Let’s Talk

Bring subspecialty maternity care to your service line.

Tell us about your hospital and the coverage gap you are trying to close.

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Expert maternity telehealth, extending the reach of subspecialty clinicians to every patient who needs it.