Answers
Buyers ask us the same questions in roughly the same order. These are the answers, written to be read in two minutes rather than booked as a call.
Buyers ask us the same questions in roughly the same order. These are the answers, written to be read in two minutes rather than booked as a call.
Each page answers one question directly at the top, then gives the detail behind it. If the question you have is not here, ask us and we will answer it.
For health plans and Medicaid MCOs
Identification is the easy half. What closes the gap is licensed clinical capacity across the member footprint, and measurement that ties to the plan reports already filed.
Automation finds the member. It does not close the gap. The design question is what happens in the minutes after a trigger fires.
Plenty of vendors sell both halves. Fewer join them, and the joint is where the clinical value is.
A substantial share of a routine prenatal schedule can happen remotely. Ultrasound, labs and delivery cannot. The distinction that matters is practice or platform.
For employers and benefits teams
Most maternity benefits are strongest in the trimester the employee is least likely to need them, and thinnest in the twelve weeks after delivery.
There are three common arrangements and they behave very differently at renewal. The one you end up in is usually decided by whether the plan is self-funded.
Most vendors described as global are multi-state rather than multi-country. The distinction is worth establishing in the first meeting.
Weaning is one of the parts of lactation care that translates well to video, because it is mostly assessment, planning and follow-up rather than hands-on work.
Vendors in this category differ far more than their websites suggest. Five questions separate them, and none of them is a feature.
For hospitals and health systems
The outcome claims in this category are mostly true and mostly unfalsifiable, because almost nobody publishes a denominator.
Vendors in this category differ far more than their websites suggest. Five questions separate them, and none of them is a feature.
For clinics and practices
The clinic keeps the scan, the patient and the technical side. What gets sent out is the interpretation. That split is the whole model.
Video visits and home monitoring are sold separately more often than they work separately. The question worth asking is who reads the readings and what happens next.
About the category
The category holds at least four different business models. Comparing them on features is why evaluations stall; comparing them on who carries clinical responsibility does not.
Curricula tend to track clinical advances and lag delivery-model advances, which is where most of the change of the last five years has actually happened.
Growth forecasts for this category are easy to find and hard to use. What the category is made of, and who is buying, tells you more than the number.
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