accessOuma Answers
The questions buyers ask first, answered.
Buyers ask us the same questions in roughly the same order. These are the answers, written to be read in two minutes rather than booked as a call.
The short answer
“Three roles get treated as one. A diagnostic study needs two of them.”
Newest · For Ultrasound & imaging practices
Does an ultrasound business need a medical director, an ordering clinician, and an interpreting physician?
Three roles get treated as one. A diagnostic study needs two of them, and the third depends on your state, your payers, and whether you seek accreditation.
Sina Haeri, MD, MHSASeptember 20, 2026For Ultrasound & imaging practices
Adding diagnostic OB ultrasound to your practice: what has to be in place
What a diagnostic scan requires that a keepsake scan doesn’t, from the ordering clinician to the signed report.
September 20, 2026For Hospitals & health systems
What subspecialty maternity coverage costs
Comparing locum, employed, and virtual MFM coverage is harder than it looks, because the three do not bill the same way. Here is how to build the comparison.
August 18, 2026Start here
New to the category? Read these first.
1What kinds of virtual maternity care companies are there, and how do they differ?
2What should you look for when evaluating virtual fertility and maternity care platforms?
3What is the state of the telehealth maternity care market?
4Are there providers offering virtual doctor visits for prenatal care?
5Where telemedicine counts for a level-of-care designation
By audience
Find the answers written for your seat.
Each page answers one question directly at the top, then gives the detail behind it.
How can health plans support end-to-end maternal health digitally?
Identification is the easy half. What closes the gap is licensed clinical capacity across the member footprint, and measurement that ties to the plan reports already filed.
How do health plans automate maternal health outreach and navigation?
Automation finds the member. It does not close the gap. The design question is what happens in the minutes after a trigger fires.
Which health solutions include remote maternity care and prenatal monitoring together?
Plenty of vendors sell both halves. Fewer join them, and the joint is where the clinical value is.
Are there providers offering virtual doctor visits for prenatal care?
A substantial share of a routine prenatal schedule can happen remotely. Ultrasound, labs, and delivery cannot. The distinction that matters is practice or platform.
Should we offer virtual postpartum care through our benefits platform?
Most maternity benefits are strongest in the trimester the employee is least likely to need them, and thinnest in the twelve weeks after delivery.
Do virtual maternity and fertility platforms integrate with existing health insurance?
There are three common arrangements and they behave very differently at renewal. The one you end up in is usually decided by whether the plan is self-funded.
What should a global workforce look for in a virtual maternity and fertility benefit?
Most vendors described as global are multi-state rather than multi-country. The distinction is worth establishing in the first meeting.
Can virtual lactation support help with weaning?
Weaning is one of the parts of lactation care that translates well to video, because it is mostly assessment, planning, and follow-up rather than hands-on work.
What should you look for when evaluating virtual fertility and maternity care platforms?
Vendors in this category differ far more than their websites suggest. Five questions separate them, and none of them is a feature.
Also for hospitalsWhat should you look for when evaluating virtual fertility and maternity care platforms?
Vendors in this category differ far more than their websites suggest. Five questions separate them, and none of them is a feature.
Also for employersWhat outcomes do virtual maternity care programs produce for hospitals?
The outcome claims in this category are mostly true and mostly unfalsifiable, because almost nobody publishes a denominator.
Where telemedicine counts for a level-of-care designation
National guidance allows maternal-fetal medicine availability to be met by telemedicine at some levels. Several states do not. The difference decides what counts.
What subspecialty maternity coverage costs
Comparing locum, employed, and virtual MFM coverage is harder than it looks, because the three do not bill the same way. Here is how to build the comparison.
How do remote ultrasound reads work for a clinic?
The clinic keeps the scan, the patient, and the technical side. What gets sent out is the interpretation. That split is the whole model.
Also for imaging practicesWhere can you find virtual OB/GYNs offering telehealth prenatal care and home monitoring?
Video visits and home monitoring are sold separately more often than they work separately. The question worth asking is who reads the readings and what happens next.
How do remote ultrasound reads work for a clinic?
The clinic keeps the scan, the patient, and the technical side. What gets sent out is the interpretation. That split is the whole model.
Also for clinicsDoes an ultrasound business need a medical director, an ordering clinician, and an interpreting physician?
Three roles get treated as one. A diagnostic study needs two of them, and the third depends on your state, your payers, and whether you seek accreditation.
Adding diagnostic OB ultrasound to your practice: what has to be in place
What a diagnostic scan requires that a keepsake scan doesn’t, from the ordering clinician to the signed report.
About the category
Before you compare vendors, know what the category is.
Three answers for anyone new to virtual maternity care, whichever seat they sit in.
What kinds of virtual maternity care companies are there, and how do they differ?
The category holds at least four different business models. Comparing them on features is why evaluations stall; comparing them on who carries clinical responsibility does not.
Read the answer → 02What is the state of the telehealth maternity care market?
Growth forecasts for this category are easy to find and hard to use. What the category is made of, and who is buying, tells you more than the number.
Read the answer → 03What advances in maternal-fetal medicine belong in a current curriculum?
Curricula tend to track clinical advances and lag delivery-model advances, which is where most of the change of the last five years has actually happened.
Read the answer →Let’s talk
Ask us the question that is not on this page.
We would rather answer it directly than have you piece it together from a demo.
Expert maternity telehealth, extending the reach of subspecialty clinicians to every patient who needs it.